Founder Profile

EuroAmerican Propagators, L.L.C

John Rader
32149 Aquaduct Road
Bonsall, CA 92003
760-731-6029
Fax: 760-731-3054
johnr@pweuro.com
www.pweuro.com

John Rader and Jerry Church formed EuroAmerican Propagators, Inc. in 1992 after purchasing the business from his former employer, Weidner's Gardens, where he served as liner production manager. Rader then founded Proven Winners, an international marketing cooperative, and has been instrumental in the success that group has achieved. As managing member of EuroAmerican, Rader oversees the growing, marketing and sales departments. He also works in plant breeder relations.

EuroAmerican Propagators has created a niche for itself, specializing in the year-round production of young plants. By only producing liners and pre-finished materials, they are able to capitalize on available greenhouse space and warm southern California climates throughout the year. In addition to the Proven Winners and Proven Selections lines, EuroAmerican offers extensive lines of fuchsias, the John Greenlee Collection™ of ornamental grasses, the Athens Select™ line, and other new and unique plant varieties.

EuroAmerican Propagators' facility is housed on 47 acres of land in Bonsall, California, of which 16 acres are under cover. The property sits atop a large slope and has very good drainage and air movement. The light levels are ideal for plant production and there is a cooling effect from the direct ocean breezes that blow east throughout the day.

Educated at Brigham Young University, Rader received his B.S. in Horticulture in 1981 and his M.S. in the same field in 1983. With expertise in the areas of entomology and propagation he is particularly skilled in giving instruction on the care and growing of plants to audiences of all levels. To this end, Rader has spoken at numerous consumer and grower meetings and seminars nationally and internationally. Additionally, he has given presentations to numerous brokers and sales groups as well as retail garden centers.

Rader has written several articles on new plant introductions and their uses for such industry magazines as GrowerTalks, Greenhouse Grower and GM Pro magazine. He has been a guest on television and radio shows. An energetic supporter of his industry, Rader is a member of the Society of American Florists, the San Diego Flower & Plant Association, the San Diego Horticultural Society, the Perennial Plant Association, and the Ohio Florists' Association.

Rader has dedicated his horticultural career to enhancing people's lives by making available to everyone superior plants and sharing innovative uses of those plants.