Gardeners on the Move!

An aggressive Proven Winners consumer advertising campaign has begun on television and in gardening magazines. We have provided the information below to help you prepare as consumers begin looking for their favorite Proven Winners plants.

Television
HGTV:
4 weeks of Proven Winners commercials reaching over 33 million households starting the week of April 28. The Weather Channel:
5 weeks of Proven Winners commercials reaching nearly 43 million households starting the week of April 28.
DIY*:
6 weeks of Proven Winners commercials on this new HGTV sister station starting the week of April 21. Turner South:
7 weeks of Proven Winners commercials reaching nearly 5 million households starting the week of March 17.
This TV advertising schedule will result in over 650 commercials and reach well over 81 million households!

Magazine
Proven Winners will have over 20 eye-catching advertisements in North America's leading consumer gardening magazines. Calibrachoa Superbells 'Blue', Osteospermum 'Lemon Symphony' and 'Orange Symphony' will be featured in the magazine ads. Be sure to stock up on these varieties!

Consumers will see Proven Winners advertisements in: Fine Gardening, Gardening How-To, Chicagoland Gardening, People Places & Plants, Manitoba Gardener, Ontario Gardener, Alberta Gardener, Beautiful Gardens Manitoba, Beautiful Gardens Ontario, Garden Wise, Gardens West, Canadian Gardening, and Canadian Blooms.

This magazine advertising schedule will reach millions of passionate gardeners.
And, the garden magazines are continually featuring Proven Winners and Proven Selections varieties throughout the year.
Be sure you have ordered enough Proven Winners...Consumers will be looking for them!

*demographic information is unknown at this time