National Combo for 2012

Introducing the Proven Winners
Consumer Ad Combination for 2012
Bermuda Skies
 

Shortly after that last layer of snow melts next spring, gardeners will be walking into garden centers, magazine in-hand, looking to purchase the plants they have seen in popular gardening and lifestyle publications.

At the top of their list will be the plants they need to create this wonderful container combination for their porch or patio. Bermuda Skies is a delightful blend of three popular and colorful annuals from Proven Winners^®—Supertunia^® Bermuda Beach Petunia, Laguna^® Sky Blue Lobelia and Superbells^® Yellow Chiffon Calibrachoa— one that is sure to appeal to gardeners all across North America.

Proven Winners isn’t always sure what plants an editor might choose to write about. But they do know that this delightful combination, selected by tens of thousands of gardeners back in June, will be featured in all of their consumer print ads beginning in January. In spring of 2012, Proven Winners will invest nearly a million dollars in advertisements in popular consumer and gardening magazines including Better Homes and Gardens, Country Living, Fine Gardening, Sunset and Martha Stewart Living, generating nearly 50 million impressions that will be seen by gardeners everywhere. Bermuda Skies will also appear on the cover of the Proven Winners 2012 Gardener Idea Book that will be shared with 600,000 gardeners in the spring.

The question is:  Are you planning to grow enough of these three varieties to ensure a strong supply for your customers in spring? Three popular plants on their own, will be even more popular when combined to create Bermuda Skies.

Bermuda Skies  12" Hanging Baskets:  9-11 weeks  3 Supertunia Bermuda Beach (center)  3 Superbells Yellow Chiffon  3 Laguna Sky Blue Lobelia  10" Hanging Baskets:  8-10 weeks  2 Supertunia Bermuda Beach (center)  2 Superbells Yellow Chiffon  2 Laguna Sky Blue Lobelia  12" Uprights:  8-10 weeks  2 Supertunia Bermuda Beach (center)  2 Superbells Yellow Chiffon  2 Laguna Sky Blue Lobelia

Here’s the list of magazines we ran in last year and are considering for this year: