National Combo for 2013

Shortly after that last layer of snow melts next spring, gardeners will be walking into garden centers, magazine in-hand, looking to purchase the plants they have seen in popular gardening and lifestyle publications.

At the top of their list will be the plants they need to create this wonderful container combination for their porch or patio. Velvet Skies is a delightful blend of three popular and colorful annuals from Proven Winners^®—Blushing Princess^™ Lobularia, Supertunia^® Mini Silver Petunia, and Supertunia^® Royal Velvet Petunia — one that is sure to appeal to gardeners all across North America.

Proven Winners isn't always sure what plants an editor might choose to write about. But they do know that this delightful combination, selected by tens of thousands of gardeners back in June, will be featured in all of their consumer print ads beginning in January. In spring of 2013, Proven Winners will invest nearly a million dollars in advertisements in popular consumer and gardening magazines including Better Homes and Gardens, Country Living, Fine Gardening, Sunset and Martha Stewart Living, generating nearly 50 million impressions that will be seen by gardeners everywhere. Velvet Skies will also appear on the cover of the Proven Winners 2013 Gardener Idea Book that will be shared with 600,000 gardeners in the spring.

The question is:  Are you planning to grow enough of these three varieties to ensure a strong supply for your customers in spring? Three popular plants on their own, will be even more popular when combined to create
Velvet Skies.