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2017 Annual of the Year – Supertunia Vista Bubblegum®

THE GOAL

Proven Winners has formally announced the Annual of the Year for 2017, Supertunia® Vista Bubblegum®. The goal of this new awards program is to create awareness and demand for the most reliable and outstanding annuals Proven Winners offers. Growers need plants that are easy to produce. Retailers need plants with strong sell-through. Consumers need plants with excellent garden performance. The answer to all three audiences is the Annual of the Year.


The Annual of the Year selection is based on these five considerations:
• Easy to grow – for both gardeners and growers alike
• Iconic – easily recognizable as a Proven Winners plant
• Readily available – no production or inventory issues
• Applicable for basket and container use
• Outstanding landscape performance

Candidates for Annual of the Year go through two rounds of internal voting before they are presented in an email survey to Proven Winners’ audience of growers, retailers, broker
representatives, gardening press and consumers for voting. The winner is announced at CAST each spring.

 

CONSUMER PROMOTIONS

www.nationalplantoftheyear.com – New this year, we are launching a brand new website devoted to promoting the National Plant of the Year to consumers. You’ll find Supertunia® Vista Bubblegum® featured prominently there, along with fun ideas and useful information to help gardeners be successful with this special plant.

National Print Advertising – We’re creating 19.5 million impressions of Supertunia® Vista Bubblegum® in our 2017 national advertising campaign which has been diversified to reach a broader array of consumers across the U.S. and Canada.

Gardener’s Idea Book – The opening spread of our 2017 Gardener’s Idea Book is devoted to the promotion of Supertunia® Vista Bubblegum®, showing its versatile beauty in the landscape and containers.

Social Media Coverage – Supertunia® Vista Bubblegum® is an ideal plant to promote across social media channels with
gorgeous photos of lush plantings and how-to videos to help consumers grow their own.

Winner’s Circle Newsletter – 175,000 loyal consumers view our Winner’s Circle newsletter each month, in which the 2017 Annual of the Year will be heavily promoted.

2017 Calendar – Supertunia® Vista Bubblegum® and its siblings, Vista Fuchsia and Vista Silverberry, are the cover models for this year’s calendar and they are featured again in May – perfect timing for retail sales.


Download:
PDF Version
2017 Plant list

RETAILER RESOURCES

Annual of the Year POP Kit – Merchandising your 2017 Annual of the Year display is simple when you use our POP kit, available online now.
Use your points or credit card to purchase the $65.00 kit which includes:

  • one 24" x 34" Annual of the Year poster
  • one 4" x 100' roll of benchtape
  • one 11" x 7" benchcards to promote Supertunia Vista Bubblegum

Items in the kit can also be purchased separately.

Annual of the Year Social Media and Web Graphics – Proven Winners will be sharing information about the 2017 Annual of the Year through all our online channels this year. To make it easy for you, we’ve put together a collection of graphics and photos to share on your own social media graphics and photos to share on your own social media accounts and website. They are ready for you to download now.

Gardener’s Idea Book Online – Our 2017 Gardener’s Idea Book will prominently feature Supertunia Vista Bubblegum on the very first spread, ensuring that all 700,000 readers will receive that impression. Help spread the word about the Gardener’s Idea Book by linking to the PDF version online from your website and social media channels, and encourage your customers to request a printed copy at https://www.provenwinners.com/winners-circle.

 
Poster

Benchtape

 
Benchcard


Gardener's Idea Book Pages

2017 Perennial of the Year –
AMAZING DAISIES
‘Banana Cream’
Leucanthemum

This first-ever Proven Winners Perennial of the Year is a longtime top seller that growers, retailers and gardeners have experienced great success with over the years. Its large, buttery yellow blossoms, neat habit, disease resistance, and perfect presentation in containers makes this perennial a home run for everyone.

Benchcard

2017 Landscape Plant of the Year –
YUKI CHERRY BLOSSOM
Deutzia

This first-ever pink flowering ‘Nikko’-type Deutzia from Dr. Tom Ranney of NCSU presents a shower of pink blossoms which blanket the foliage in spring before it turns burgundy in fall. It is ideal for mass plantings and is very durable in the landscape. This award was announced to growers in Fall 2016 to ensure a good supply for 2017.

Benchcard

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