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Connect+ Advertising

CONNECT+, a revolutionary new marketing service exclusively for our IGC customers, is putting the power of the Proven Winners brand to work for IGCs across North America. With  over 1,000 subscriptions to date from the free Getting Started option to our premium Elite level, we are supporting our IGC customers' advertising efforts and helping them move product during the peak selling season.


Enhanced Find a Retailer Listing
All Certified Proven Winners Retailers will automatically be listed on our Find a Retailer locator service at Modern technology allows us to instantly display a consumer’s closest certified retailers when they land on our home page. With six million website visitors each year, that’s a whole lot of exposure just for getting certified!

Targeted Facebook Ad Campaigns
Reaching the right demographic (generally 85% females and 15% males age 35-64) on Facebook requires the use of targeted paid advertising, which has proven to be far more effective than boosting posts.

For Enhanced and Elite CONNECT+ subscribers, Proven Winners is running targeted Facebook ad campaigns with a goal of boosting foot traffic to their stores. We take care of the graphics and running the campaign, and they reap the benefits. Ads will run in most markets from late April through early June but can be shifted earlier for warmer climates.

Customized Streaming Ad Campaigns
Enhanced and Elite CONNECT+ U.S. retailers have the opportunity to target local garden enthusiasts within a 20-mile radius of their garden center’s zip code with streaming ads. Laura from Garden Answer is the voice behind all of our Pandora ads, and she will mention your garden center’s name and city (if desired) at the end of your customized ad.

A bonus banner ad which runs with the streaming ad online will include your company logo and link to your website or Facebook page. We know that many of you are operating under restrictions of some sort due to COVID-19. To better help you to communicate your services, we are offering four Streaming Ad options. In addition, you can provide us with a link to your website or online store to better direct your customers. Please email us and let us know which graphic you’d prefer to use.

Click here to listen to a generic sample of the Pandora audio from Laura from Garden Answer.


Custom Videos by Laura LeBoutillier
With over 500 million gardening video views, Laura of @Garden Answer is the #1 gardening influencer in the world. Every day, she inspires a whole new generation to garden with Proven Winners. We encourage all our IGC customers to share Laura’s videos on your social media pages, website, newsletter and in-store kiosk. You’ll find a playlist of Garden Answer videos and be able to share them directly from this link.

Elite CONNECT+ subscribers have the exclusive benefit of putting Laura to work for you by customizing our five National Plant of the Year videos with your garden center’s name and logo. We’ll create the videos; all we need is your company name and logo. Then, we’ll deliver the finished product to you for use in your online marketing efforts.

Click here to view a generic video sample from Laura from Garden Answer. 

Garden Design Website Listing
Our recent partnership with Garden Design has garnered amazing new exposure for the Proven Winners brand. Six to eight million gardening enthusiasts visit their website each year where Proven Winners annuals, perennials, shrubs and hard goods are featured prominently.

This innovative new opportunity available exclusively to Elite CONNECT+ subscribers will list your IGC as a source for Proven Winners on the Garden Design website. The exposure is a huge benefit, but the link from Garden Design to your website will also boost the search engine optimization for your own website.



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