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Reach YOUR Local Pandora Listeners by Joining Connect+

 

 

Enhanced and Elite CONNECT+ U.S. retailers have the opportunity to target local garden enthusiasts within a 20-mile radius of their garden center’s zip code with Pandora internet radio ads. Laura from Garden Answer is the voice behind all of our Pandora ads, and she will mention your garden center’s name and city (if desired) at the end of your customized ad.

A bonus banner ad which runs with the Pandora radio ad online will include your company logo and link to your website or Facebook page. Pandora ads run from late April through early June in most markets, though the timing can be shifted earlier for warmer markets.

 BENEFITS > Enhanced – 4 week ad run/15K impressions; Elite – 6 week ad run/30K impressions

*Upgrade this benefit by adding incremental 5K more impressions for $75.

  • We will target gardeners within a 20-mile radius of your garden center’s zip code,or you can provide us with a specific zip code.

  • Your garden center will receive a minimum of 21,875 audio impressions.

  • As a BONUS, your garden center will receive 3,200 banner impressions.This can include your company logo and an active link to your website or Facebook page.

    FAQs
    Will my garden center be mentioned in the commercial or only shown on the banner ad?
    Your garden center will be mentioned in the commercial, and your company logo will appear in the digital banner ad. The banner ad will also include a link to your website or Facebook page if provided.

    Can I customize my commercial?
    No, however, we will include your garden center name and city (if desired) at the end of your commercial.

    Will I have an opportunity to hear my commercial before the campaign starts?
    Yes

    Can I run my campaign in multiple zip codes?
    Absolutely! You can run a campaign in as many zip codes as you would like. You will need to register for each zip code at $350 each.

    I have multiple retail locations. Do I need to run a campaign in each location?
    If there is a zip code whose 20-mile radius will cover multiple locations, you can use that zip code. Or you can expand the adius of your campaign. Otherwise, you will want to sign up each location separately.

    My garden center is in a rural area. What are my options?
    This is a very flexible campaign. You have a couple of options to make the most of it.
    • You can choose a nearby zip code that would include most of your target customer base.
    • You can expand your campaign radius to 30, or even 40 miles, to include a more populous area.

    What are the demographics for this campaign?
    This campaign is targeting 85% female and 15% male, ages 35-64.

    Can I use Key Account points to pay for the campaign?
    Yes

    Why haven't I heard my commercial? I've heard the Proven Winners commercial, but not the one with my garden center name included.
    You may not hear your specific commercial as Proven Winners has purchased many more impressions in your area.  Therefore, your commercial will rotate with Proven Winners national commercial and perhaps with other local reatailers if any participated.

    Your logo will appear on your ad and
    will be an active link to your website.

     

    This product is an upgrade benefit of the CONNECT+ marketing program for Independent Garden Centers. Visit CONNECT+ for program details.

     

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     Listen to these Pandora commercials for an example of the commercials that ran across the United States in 2018.


    National Proven Winners ColorChoice commercial:


    Proven Winners ColorChoice Rose commercial:

    Proven Winners ColorChoice Hydrangea commercial:

     

     2018 Participating Garden Centers:

     


    83 Gardens, OH
    Achin' Back Garden Center
    Agway Of Dennis
    Allyson's Gardens, OH
    Alwerdts Gardens, IL
    Anchors Away Garden and Gifts
    Araujo Farms
    Atlantic Nursery
    Agway Of Dennis
    Badding Brothers Farm
    Bardy Farms
    Hawks Greenhouse
    Barlow Flower Farm
    Bedford Fields Garden Center
    Best Feeds Garden Centers
    Bothwell Farms, IL
    Brook Bound Nursery
    Bru-Mar Gardens Nursery & Gifts
    Buchwalter Greenhouse
    C & A Trees Unlimited
    Casey's Garden Shop and Florist
    Cerbo's Parsippany Greenhouses
    Circle H Growers
    Colonial Flower Shoppe
    Confreda Gardens, RI
    Country Brooks Farms, NH
    Country Flower Farms
    D. R Snell Nursery
    Dan Schantz Farm and Greenhouse
    Dewayne's
    Donahues Greenhouses
    Donaldson's Greenhouse & Nursery

    Dan Schantz Farm & Greenhouse
    Down To Earth Garden Center
    Dutch Mill Greenhouse
    E. Cecchi Farms, MA
    Edgewater Home & Garden
    Flagg's Garden Center & Landscaping
    Flower Bed Nursery
    Flowerland
    Fran's Flowers
    Friend's Market Place
    Froehlich's Farm, PA
    Garden Crossings
    Gardens Direct
    Garden Road Greenhouse, NJ
    Good Harvest Farm
    Grasshopper Gardens
    Graziano Gardens
    Grimm's Gardens
    Harvey's Farm
    Hawks Greenhouse
    Helms Nursery
    Hillermann Nursery & Florist
    Holcomb Garden Center, TN
    Homestead Gardens
    Hornbaker Gardens
    Iowa City Landscaping
    Jonkers Garden
    Kathan Gardens
    King's Gardens
    Knupper Nursery & Garden Center
    Kuperus Farmside Gardens & Florist
    Lexington Gardens
    Lockwood's Greenhouses
    Louisburg Nursery
    Lurvey's Garden Center
    Mantooth Company
    Maple Grove Nursery
    Maple Ridge Farm Greenhouse & Nursery
    Mahoney's Garden Center
    Mitchell's Nursery & Greenhouse

    Molbak's Garden & Home
    Moose Crossing Garden Center
    Morganville Flower Farm
    Moyer's Nursery and Landscaping
    Moose Crossing Garden Center
    O'Toole's Garden Centers
    Owen Nursery
    Parran's Greenhouse, MI
    Riverbend Nurseries
    Rock Valley Garden Center
    Rolling Green Nursery
    Romence Gardens & Greenhouses
    Salsbery Brothers
    Secor Farms
    Selmi's Greenhouse
    Shady Hill Gardens, IL
    Shore Nursery
    Silverstone Gardens
    Spring Garden Farms, PA
    St. Ignace In Bloom Greenhouse & Florist
    Stoney Creek Home & Garden, WI
    Sunny Valley Farms
    The Apple House
    The Flower Shoppe, WI
    The Growing Place
    Timothy's Center For Gardening
    Tioga Gardens
    V&V Nursery
    Van Wilgen's Garden Center
    Vite Greenhouses
    Wannemaker's Home & Garden Center, IL
    Wasco Nursery & Garden Center, IL
    Wedel's Garden Center
    Wenke Greenhouses
    Wentworth Greenhouses
    White River Nursery
    Wildwood Nurseries
    Winterberry Garden
    Zehrs on the Lake

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