Frequently Asked Questions

When should I host my event?

We recommend June. This is a great time to get customers back into your garden center, and helps you clear some unsold merchandise. Also this allows you to promote your event early in the spring, giving your customers a reason to come back.

What donation amount should I set?

There is no pre-determined amount. Simply choose the donation amount or percentage that works for you.

Here are some ideas:

Donate a percentage of the day's sales
Match every customers donation
Donate a percentage from the purchase of particular item (pink plants or baskets)
Donate 100% of the proceeds from the sale of all Invincibelle Spirit hydrangeas
Make an additional $1 donation for the sale of each Invincibelle Spirit

How can we gather local support?

Partner with local businesses (bakeries, coffee shops, salons, etc.) to see if they want to get involved. Ask for food and beverages donations, as well as their services at the event (hand massages, manicures, etc.) to make the event extra special. You can cross-promote each other by advertising your event at their business, and then promote their business at your event through signage and coupons.

How do I promote my event?

You can use our free templates to create your press release, media advisory, and advertising materials.

What if I don't have the budget for a big event?

If you didn't plan in advance for a Pink Day, but want to do something, consider partnering with an existing event that's happening in your area that benefits cancer research. This could be Relay for Live, a memory walk, etc. All you have to do is make it 'Pink!'

For a Relay for Life event, make your tent or booth PINK with our Pink Day t-shirts , balloons, and have plenty of Invincibelle Spirit hydrangeas on display to raffle off, asking for donations.

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