Meet Proven Winners

Spring Meadow Nursery (Licensee)

Dale Deppe and Liz Deppe
12601 120th Ave
Grand Haven, MI 49417
800-633-8859
616-846-4729

ColorChoice was developed by Spring Meadow Nursery to give growers, retailer and consumers access to the best new flowering shrubs. Spring Meadow Nursery, Inc. (SMN) is a Michigan corporation founded 21 years ago by Dale Deppe and Liz Deppe. A propagation nursery that specializes in shrubs, vines, and small trees, they are an industry leader in new, colorful flowering shrubs. They grow over 700 different cultivars sold in trays containing 2 1/4", 4" or 5" sized pots to over 3,000 nurseries, garden centers, and mail order companies located across North America.

Deppe, an innovator and proven leader in the industry, was awarded the 2003 NMPro / ANLA Grower of the year award, the 2002 Michigan Nursery and Landscape Association Grower of the Year award, and is a Fellow of the International Plant Propagators Society.

ColorChoice® is a new plant introduction program and new brand developed and implemented by Spring Meadow Nursery, Inc. by which plant breeders and horticulturists from around the world introduce and promote superior new plants to North American gardeners. ColorChoice represents breeders in North America, Germany, the Netherlands, France, Belgium, England, Poland, South Korea and Japan. There are currently 43 ColorChoice varieties, including Wine & Roses® Weigela, Midnight Wine® Weigela, Limelight Hydrangea, Black Beauty Sambucus™, Little Henry® Itea and Chiffon™ Hibiscus being some of the most popular. Sales of ColorChoice plants are in excess of 2.4 million units.

ColorChoice was awarded the prestigious NMPro Innovation Award in 2001 for its plants and its unique approach to plant introduction. The foundation of the program is four-fold: 1) the protection of colorful, easy to grow woody plants with superior retail appeal 2) helping growers and retailers sell more plants at better profit margins by providing extensive marketing and promotion, and 3) maximizing the distribution and availability of each plant by selling liners and by sublicensing growers (approx. 83) across North America. As a result retailers are free to purchase ColorChoice plants through their preferred nursery vendors.

ColorChoice varieties are promoted to growers, landscapers and designers in major nursery trade magazines, in major garden center magazines and in consumers in magazines such as Horticulture, Garden How-To, Garden Gate, Fine Gardening and People, Places & Plants. Their consumer website, www.ColorChoicePlants.com, provides end consumers with information to help them be successful with new shrubs. It�s filled with useful information about all the ColorChoice plants.

See the PW Plants FAQ page for more information about the ColorChoice Proven Winners partnership.