Webinars - Business Management

Anne Obarski, Merchandise Concepts

Create a Business of Experiences

The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Right now, an experience renaissance is afoot – one that has businesses willing to organize their whole company around the delivery of exceptional experiences. From face-to-face connections, in-store experiences, and vendor relationships these connections are the way of the future to generate business growth.

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John Kennedy, BoomerWrangle

It’s Not Selling … It’s Creating an Opportunity to Buy!
 
The unfair stigma attached to “selling” has existed since the dawn of time. It’s often described as being  “pushy” or too aggressive (usually based on an experience folks have had previously).
The real truth to selling is that it’s the complete opposite. If done right, it is an act of empathy…truly placing yourself in your customers’ shoes and wanting to help them solve a problem or pain point in their lives. Our role in sales, which is equally important to the role of operations, is to create an opportunity for our customers to buy the products and solutions you offer.

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Creating A Culture of Attraction

The work environment has been more challenged than ever to attract top talent to the green industry businesses, along with many other industries in North America. Join John as he explores what employees are looking for as they seek new employment or look for a career change from their existing jobs. Knowing how to build a culture of attraction is an inside job, and having your current employees become your most raving recruiters is vital to the success of building a world-class team.

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Creating a Culture of Retention

Studies show that what motivates employees today is not what motivated them just five years ago. Knowing the right approach and mindset to the retention of top talent is vital to your ability to reduce turnover, enhance longevity, and retain the great folks that swing for the fence each day for you and your business. Also important is the ability to weed out the underperformers and make room for the achievers to grow. Strong leadership and accountability are a few of the many qualities John will address in this customized workshop.

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Creating a Culture of Engagement

Alignment of employees towards a common goal or objective is the key to creating a culture of engagement. Whether it’s driving the average transaction, reducing your labor/sales ratio, or improving upon your Five Star Commitments to your customers, “Creating a Line of One Culture” will bring your employee engagement results higher and higher which in turn will allow you to hire and hire!

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IGC Stories of Success from Spring 2020

What a year it has been for retailers! Unprecedented times called for heroic efforts by IGCs across North America this spring. While many stores quickly got their inventory up to take orders online, their staff also devised creative ways to conduct curbside pickup and delivery services, in many cases for the first time ever. In this webinar, we’ll hear from four IGCs:

• Clint Albin, Homestead Gardens
• Jennifer Moss Cornelison, Moss Greenhouses
• Valery Cordrey, East Coast Garden Center

These panelists will share their stories of what worked and what didn’t, and which new practices they plan to continue with in 2021.

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Fostering Positive Company Culture to WOW Your Customers

We know, you just got through the busiest, craziest year yet and now it’s time to start planning for Spring 2021! For our first webinar of the new year, Jessica will be joined by Anne Obarski of Merchandising Concepts. Anne is a speaker and author who works closely with organizations who want to become CONTAGIOUS ... on purpose! She is the founder of Merchandise Concepts celebrating her 36th year in business. Anne works with top level managers to frontline personnel teaching organizations to consistently deliver remarkable retail customer service experiences that become their defining advantage. Anne will discuss some of the new challenges retailers face in 2021 and how to best address those when it comes to hiring, managing and delivering a unique customer experience.

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