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Proven Winners University

Proven Winners<sup>®</sup> University






Here's an example of one of our most popular videos.

This is a series of quick, informative videos (2-5 minutes long) that can be used weekly to educate your garden center employees on key topics. We call it the Proven Winners® University. All these videos can be found on the Proven Winners Retailer YouTube Channel.


2023 Playlist - 21 New Videos



YouTube Play List -  Shrubs

YouTube Play List - Hydrangeas

YouTube Play List - Perennials

  • 2023 - Summerific Week - Each year in early August, we spend an entire week showcasing one of our best-selling classes of perennials – Summerific Hibiscus. With a reach of approximately 4.3 million impressions in one week’s time, you can be sure your customers will know it’s Summerific week!

  • 2023 - Phlox Reimagined - Opening Act Phlox offers a new twist on one of the most popular types of perennials for traditional and native gardens.

  • 2023 - All About Heuchera - Heuchera is one of the most popular shade perennials for today’s gardens. They’re versatile, foliage-first plants with a long season of interest. All Heuchera like to be situated or planted in a moist but well-drained soil – they do not like “wet feet”.  Here are a few additional hints that you can share with your customers.

  • 2023 - A Matter of Habit - The Summerific lineup has started a revival of sorts for Hardy Hibiscus due to their improved habits and flower power, by overcoming the tall, rangy habits of old. So what makes them so special?

  • 2022 - Trimming and Deadheading Perennials - To trim or not to trim? This video provides a quick synopsis of how and when to trim your perennials.

  • 2022 - Fall Maintenance Tips for Perennials - Learn the best practices for fall maintenance and clean-up for perennial beds.

  • 2022 - Fertilizing Perennials - This video provides a few quick recommendations on how and when to fertilize perennials.

  • 2022 - Perennials with Low Water Requirements - If you're located in an area with water restrictions, or simply do not have the time to water each day, here are some great perennials that have low water requirements yet still provide a ton of impact.

  • 2022 - Plants that Stand the Extremes - Plants, like people, do not always love the extremes in temperature. This video provides a quick list of plants that survive and thrive under extreme environmental conditions.

  • 2022 - Big & Bold Perennials - These perennials provide maximum impact and wow factor in the garden!

  • 2022 - Small but Mighty Perennials - Not every customer has a huge garden--these small but mighty perennials provide maximum color and impact in a much smaller footprint

  • 2021- Proven Winners Perennial FAQs - Learn more about the best time to plant perennials, how to fertilize, and more!


YouTube Play List - Annuals

YouTube Play List - Houseplants

  • 2023 - Leafjoy We’re excited to have partnered with The Plant Company in Virginia to offer garden centers a cutting-edge new houseplant program, with premium genetics to fit every living space, called leafjoy. The program was built from the ground up with the consumer in mind.  We created four “where to use” plant collections based on light levels and plant care environments most consumers have in their home or office.

  • 2023 - Houseplant of the YearBacked by the Proven Winners consumer marketing campaign and retailer merchandising and support programs, you can capitalize on the Houseplant of the Year program for the eye-catching Feeling Flirty.

YouTube Play List - General

  • 2023 - Inventory Listing - Thousands of times per season, consumers ask us which of their local stores carry specific Proven Winners varieties. For our enhanced and elite connect+ subscribers we’ve developed a way to track and relay the names, addresses and in-stock dates of retailers who have the plants available.

  • 2023 - Managers Corner We’re more committed than any other plant brand to develop products and support programs specifically tied to making IGCs as successful as possible and look forward to working with you in 2023 to make this a reality. Here are a few key ways we at Proven Winners are working to connect you with new customers next season and more importantly, drive them to your garden center to not just find our plants, but to be successful in their plant journey.
  • 2023 - NPK Explained - Let’s talk a bit about N-P-K and the role that these elements play in plant growth. By understanding their roles, it helps you to better  direct your customers to the fertilizer appropriate for their plant purchases.

  • 2023 - Container Gardening 101 - One gardening trend which hasn’t gone away is container gardening! Gardening spaces come in all shapes and sizes. While it’s pretty simple to learn, there are a few things you’ll want to share with your customers before they get started.

  • 2023 - Container Gardening 101 Continued - When talking to your customers about container gardening, remember, it’s not just about the plants, You heard me correctly!  Let’s talk about a few non-plant related items that play a huge role in container gardening.

  • 2023 - When to Fertilize - What is the best time to water/fertilize and what to advice your consumers who forget to water and return home to their Petunia basket is drooping.

  • 2023 - Fertilizer Tips for Supers Fertilizer is essential for plants to do well. Especially workhorse plants like Supertunia, Superbells and Superbena that have prolific blooms all season long.

  • 2023 - AquaPots - Take the guesswork out of plant care with our AquaPots self-watering containers. Choose one of our three options and help your customers take their container recipes to the next level!

  • 2023 - Back to Basics Sun & Shade - We’ve long known certain plants have requirements to grow and thrive. The good news is most of the information you need to help plants thrive can be found on the plant tags such as care information, fertilizer needs, expected height and width, and light requirements.

  • 2023 - Sustainability - At Proven Winners we believe it’s our responsibility as leaders in the industry to seek out and invest in sustainable practices.  This year there will be 3 million plant-based Eco+ Grande containers on garden center benches across North America.

  • 2023 - How to Plant the Eco+ Grandé Pot - At Proven Winners we believe it’s our responsibility as leaders in the industry to seek out and invest in sustainable practices.  This year there will be 3 million plant-based Eco+ Grande containers on garden center benches across North America.
  • 2023 - What Makes an EZ Scape so Attractive to Your Customers? - EZ Scapes are combinations of three to four perennials that grow well together to create easy elegant landscapes. Learn about the EZ Scape recipes.

  • 2023 - Plant Pairings and What Does Vigor Have to do With It - All plants are given a vigor rating on a scale of 1 to 4 based on how big and quickly they grow. Learn more about vigor and why it matters.

  • 2021 - 3 Essential Plants for New Gardeners - Learn more about 3 plants that you should recommend to every new gardener

  • 2021 - Introduction to Proven Winners - Learn more about the Proven Winners brand and what sets it apart at retail and for the consumer.


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