Our billboard campaign which focuses on building brand awareness and promoting our National Plants of the Year continues to expand. In 2020, we will have 119 billboards across North America in 30 major metropolitan markets, generating 211 million impressions over the course of 13 weeks. This map indicates the markets included in our billboard campaigns across North America.
Listed below are the states and provinces where we will have billboards. Some will be traditional billboards, and others
will be digital signs that rotate throughout the day with other advertisers.