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Billboard Advertising

 

Our billboard campaign which focuses on building brand awareness and promoting our National Plants of the Year continues to expand. In 2021, we will have 125 billboards across North America in 40 major metropolitan markets, generating 251 million impressions this spring. The map below indicates the markets included in our billboard campaigns across North America.

Listed below are the states and provinces where we will have billboards. Some will be traditional billboards, and others will be digital signs that rotate throughout the day with other advertisers.


US and Eastern Canada Billboards:

 

  


Western Canada Billboards:

 

   

   

 

US   
StateCityTotal # of BoardsImpressions
California Los Angeles5,232,568 
ConnecticutHartford48,392,248
Florida Miami24,105,498 
GeorgiaAtlanta11,412,394
IllinoisChicago1123,240,166
IndianaIndianapolis21,387,446
MassachusettsBoston213,157,934
MichiganGrand Rapids1120,638,988
 Detroit711,117,634
 Kalamazoo14,340,592
MinnesotaMinneapolis413,338,366
MissouriKansas City33,625,590
North CarolinaCharlotte35,406,384
New JerseyNew Jersey38,016,522
New YorkLong Island1 3,309,880
OhioCleveland1883,338
 Columbus1608,472
 Cincinnati1800,412
Oregon Portland4,406,232 
PennsylvaniaLancaster21,114,374
 Philadelphia45,922,968
 Pittsburgh13,479,244
TexasDallas416,163,558
WisconsinMilwaukee12,473,374
TOTAL 73162,574,182
CANADA   
ProvinceCityTotal # of BoardsImpressions
AlbertaCalgary24,002,222 
 Edmonton34,239,900 
British Columbia Abbotsford310,048,640 
 Chilliwack12,385,530 
 Kamloops 32,334,528
 Kelowna 34,114,362 
 Prince George 21,065,834 
 Vancouver1518,615,240
 Victoria33,057,950
ManitobaWinnipeg24,486,482
New BrunswickMoncton1976,500
Nova ScotiaHalifax34,156,446
OntarioToronto517,773,014
QuebecMontreal25,339,334
 Quebec22,912,910
SkatchewanSaskatoon23,599,106
TOTAL 5289,107,998
GRAND TOTAL 125251,682,180

 

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