Skip to Content Skip to Navigation
Menu

Billboard Advertising

 

Our national billboard campaigns, which aim to build brand awareness and drive garden center sales during the peak season, continue to expand. In 2023, we will have 138 traditional billboards across North America in 47 major metropolitan markets, generating 228 million impressions this spring. The map above indicates the markets included in our billboard campaigns across North America.

Additionally, we will run weather-triggered digital campaigns in 44 US markets (26 new/unique markets) that will only run when weather conditions are favorable for garden center shopping and planting. These campaigns will generate an additional 38.6 million impressions in 2023.

US Billboard Artwork:

   

   

  

 Additional US Billboard Artwork for the South Only:

      

  Canadian Billboard Artwork:

   

   

Our 2023 outdoor ads are running in all of the states and provinces below. Some will be traditional billboards, and others will be digital signs that rotate throughout the day with other advertisers.

Markets with weather-triggered campaigns are denoted with a star(*). We will share the total billboards and impressions by market for weather-triggered campaigns once that information is available this summer.

US   
StateCityTotal # of BoardsImpressions
Arizona*PhoenixTBD  Weather Triggered
California*Los Angeles TBD Weather Triggered
 *Palm SpringsTBD  Weather Triggered
 *San FranciscoTBD  Weather Triggered
Colorado*DeverTBD  Weather Triggered
Connecticut*Hartford46,782,200
Florida*Miami12,868,606
 *OrlandoTBD  Weather Triggered
 *TampaTBD  Weather Triggered
 *West Palm BeachTBD  Weather Triggered
 *JacksonvilleTBD  Weather Triggered
Georgia*Atlanta22,843,082
 *ColumbusTBD   Weather Triggered
Illinois*Chicago924,462,336
Indiana*Indianapolis21,439,418
 *Ft. WayneTBD  Weather Triggered
 *Indiana Non MetroTBD  Weather Triggered
IowaDes Moines 1830,316
Kentucky*LouisvilleTBD Weather Triggered
Louisiana*MonroeTBD  Weather Triggered
 *New OrleansTBD  Weather Triggered
MarylandBaltimore11,459,400
Massachusetts*Boston210,507,304
Michigan*Detroit77,763,653
 *FlintTBD  Weather Triggered
 *Grand Rapids 3 3,611,990
Minnesota*Minneapolis45,194,790
Missouri*Kansas City33,333,240
 *St. LouisTBD  Weather Triggered
North CarolinaCharlotte21,221,928
New Hampshire*New HampshireTBD  Weather Triggered
New Jersey*New Jersey36,361,698
New YorkBuffalo11,808,250
 *New YorkTBD  Weather Triggered
 *New York MetroTBD Weather Triggered
Ohio*Cleveland1815,844
 *Columbus1563,472
 Cincinnati1790,806
 *Dayton TBD Weather Triggered
OklahomaTulsa1921,828
Oregon*Portland 1 998,904
 *EugeneTBD  Weather Triggered
Pennsylvania*Lancaster2765,908
 *Philadelphia35,854,386
South CarolinaFlorence1485,172
Tenessee*Nashville11,273,380
 *MemphisTBD Weather Triggered
TexasAustin12,358,760
 *Dallas415,867,552
 *Houston TBD Weather Triggered
 *San AntonioTBD  Weather Triggered
VirginiaRichmond11,424,732
WashingtonTacoma/Seattle11,784,814
 *Northwest Non-MetroTBD  Weather Triggered
WisconsinMilwaukee13,007,998
TOTAL 65117,401,767
CANADA   
ProvinceCityTotal # of BoardsImpressions
AlbertaCalgary412,085,584
 Edmonton24,513,152
British Columbia Abbotsford49,053,576
 Chilliwack33,580,878
 Kamloops 1875,448
 Kelowna 34,572,638
 Prince George 21,065,834
 Vancouver1919,960,598
 Victoria53,746,778
ManitobaWinnipeg24,781,154
New BrunswickMoncton1976,500
Nova ScotiaHalifax24,204,200
OntarioHamilton37,438,200
 London43,927,056
 Toronto1013,074,488
QuebecMontreal27,119,112
 Quebec23,883,880
SkatchewanSaskatoon46,298,992
TOTAL 73111,158,068
GRAND TOTAL 138228,559,835
Back to Top
Grower email

Find plants you love and create idea boards for all your projects.

To create an idea board, sign in or create an account.