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Billboard Advertising

 

Our national billboard campaigns, which aim to build brand awareness and drive garden center sales during the peak season, continue to expand. In 2022, we had 130 traditional billboards across North America in 50+ major metropolitan markets, generating 200 million impressions this spring. The map above indicates the markets included in our billboard campaigns across North America.

Additionally, we tested weather-triggered digital campaigns in 33 US markets that only ran when temperatures were above 65 degrees and there was no rain the in the forecast. These campaigns generated an additional 26 million impressions in 2022.

Listed below are the states and provinces where we had billboards. Some will be traditional billboards, and others will be digital signs that rotate throughout the day with other advertisers. Markets with weather-triggered campaigns are denoted with a star(*). These campaigns only ran when weather conditions were favorable for garden center shopping. Please note that we ran both the traditional and weather-triggered campaigns in most markets below.

US Billboard Artwork:

   

   

   

 

 

Canadian Billboard Artwork:

 

  

 

 

US   
StateCityTotal # of BoardsImpressions
California*Los Angeles254,134,362
 *Palm Springs289,523
 *Sacramento10730,657
Colorado*Dever222,963
Connecticut*Hartford229,071,951
Florida*Miami233,586,594
 *Orlando26290,291
 *Tampa48560,199
 *West Palm Beach7196,949
Georgia*Atlanta534,286,238
Illinois*Chicago3826,351,878
Indiana*Indianapolis51,547,170
 *Ft. Wayne461,576
Kentucky*Louisville 17 696,920
Massachusetts*Boston3012,188,181
Michigan*Detroit6011,147,099
 *Flint441,179
 *Grand Rapids 33 7,984,289
 *Lansing 110,002
Minnesota*Minneapolis257,866,237
Missouri*Kansas City184,664,367
 *St. Louis171,146,176
North CarolinaCharlotte21,095,162
New JerseyNew Jersey47,337,730
New YorkBuffalo11,808,250
 *New York Metro66 6,644,944
Ohio*Cleveland12965,331
 *Columbus201,087,991
 Cincinnati1659,005
 *Dayton171,062
OregonPortland998,904
PennsylvaniaLancaster31,181,405
 *Philadelphia217,032,644
Rhode Island*Providence114,906
Tenessee*Nashville144,043,145
Texas*Beaumont333,251
 *Dallas3617,342,227
 *Houston6116,945
WisconsinMilwaukee12,417,262
TOTAL 663149,524,965
CANADA   
ProvinceCityTotal # of BoardsImpressions
AlbertaCalgary24,428,396
 Edmonton22,820,720
British Columbia Abbotsford37,371,168
 Chilliwack13,339,742
 Kamloops 21,167,264
 Kelowna 34,572,638
 Prince George 21,065,834 
 Vancouver1314,072,338
 Victoria31,892,618
ManitobaWinnipeg24,486,482
New BrunswickMoncton1813,750
Nova ScotiaHalifax23,153,150
OntarioHamilton34,648,875
 London42,646,630
 Toronto108,171,555
QuebecMontreal25,339,334
 Quebec22,912,910
SkatchewanSaskatoon23,599,106
TOTAL 5976,502,510
GRAND TOTAL 722226,027,476
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