Billboard Advertising

Our national billboard campaigns, which aim to build brand awareness and drive garden center sales during the peak season, continue to expand. In 2023, we will have 138 traditional billboards across North America in 47 major metropolitan markets, generating 228 million impressions this spring. The map above indicates the markets included in our billboard campaigns across North America.

Additionally, we will run weather-triggered digital campaigns in 44 US markets (26 new/unique markets) that will only run when weather conditions are favorable for garden center shopping and planting. These campaigns will generate an additional 38.6 million impressions in 2023.

US Billboard Artwork:

 Additional US Billboard Artwork for the South Only:

  Canadian Billboard Artwork:

Our 2023 outdoor ads are running in all of the states and provinces below. Some will be traditional billboards, and others will be digital signs that rotate throughout the day with other advertisers.

Markets with weather-triggered campaigns are denoted with a star(*). We will share the total billboards and impressions by market for weather-triggered campaigns once that information is available this summer.