Billboard Advertising
Our national billboard campaigns, which aim to build brand awareness and drive garden center sales during the peak season, continue to expand. In 2023, we will have 138 traditional billboards across North America in 47 major metropolitan markets, generating 228 million impressions this spring. The map above indicates the markets included in our billboard campaigns across North America.
Additionally, we will run weather-triggered digital campaigns in 44 US markets (26 new/unique markets) that will only run when weather conditions are favorable for garden center shopping and planting. These campaigns will generate an additional 38.6 million impressions in 2023.
US Billboard Artwork:
Additional US Billboard Artwork for the South Only:
Canadian Billboard Artwork:
Our 2023 outdoor ads are running in all of the states and provinces below. Some will be traditional billboards, and others will be digital signs that rotate throughout the day with other advertisers.
Markets with weather-triggered campaigns are denoted with a star(*). We will share the total billboards and impressions by market for weather-triggered campaigns once that information is available this summer.
US | |||
State | City | Total # of Boards | Impressions |
Arizona | *Phoenix | TBD | Weather Triggered |
California | *Los Angeles | TBD | Weather Triggered |
*Palm Springs | TBD | Weather Triggered | |
*San Francisco | TBD | Weather Triggered | |
Colorado | *Dever | TBD | Weather Triggered |
Connecticut | *Hartford | 4 | 6,782,200 |
Florida | *Miami | 1 | 2,868,606 |
*Orlando | TBD | Weather Triggered | |
*Tampa | TBD | Weather Triggered | |
*West Palm Beach | TBD | Weather Triggered | |
*Jacksonville | TBD | Weather Triggered | |
Georgia | *Atlanta | 2 | 2,843,082 |
*Columbus | TBD | Weather Triggered | |
Illinois | *Chicago | 9 | 24,462,336 |
Indiana | *Indianapolis | 2 | 1,439,418 |
*Ft. Wayne | TBD | Weather Triggered | |
*Indiana Non Metro | TBD | Weather Triggered | |
Iowa | Des Moines | 1 | 830,316 |
Kentucky | *Louisville | TBD | Weather Triggered |
Louisiana | *Monroe | TBD | Weather Triggered |
*New Orleans | TBD | Weather Triggered | |
Maryland | Baltimore | 1 | 1,459,400 |
Massachusetts | *Boston | 2 | 10,507,304 |
Michigan | *Detroit | 7 | 7,763,653 |
*Flint | TBD | Weather Triggered | |
*Grand Rapids | 3 | 3,611,990 | |
Minnesota | *Minneapolis | 4 | 5,194,790 |
Missouri | *Kansas City | 3 | 3,333,240 |
*St. Louis | TBD | Weather Triggered | |
North Carolina | Charlotte | 2 | 1,221,928 |
New Hampshire | *New Hampshire | TBD | Weather Triggered |
New Jersey | *New Jersey | 3 | 6,361,698 |
New York | Buffalo | 1 | 1,808,250 |
*New York | TBD | Weather Triggered | |
*New York Metro | TBD | Weather Triggered | |
Ohio | *Cleveland | 1 | 815,844 |
*Columbus | 1 | 563,472 | |
Cincinnati | 1 | 790,806 | |
*Dayton | TBD | Weather Triggered | |
Oklahoma | Tulsa | 1 | 921,828 |
Oregon | *Portland | 1 | 998,904 |
*Eugene | TBD | Weather Triggered | |
Pennsylvania | *Lancaster | 2 | 765,908 |
*Philadelphia | 3 | 5,854,386 | |
South Carolina | Florence | 1 | 485,172 |
Tenessee | *Nashville | 1 | 1,273,380 |
*Memphis | TBD | Weather Triggered | |
Texas | Austin | 1 | 2,358,760 |
*Dallas | 4 | 15,867,552 | |
*Houston | TBD | Weather Triggered | |
*San Antonio | TBD | Weather Triggered | |
Virginia | Richmond | 1 | 1,424,732 |
Washington | Tacoma/Seattle | 1 | 1,784,814 |
*Northwest Non-Metro | TBD | Weather Triggered | |
Wisconsin | Milwaukee | 1 | 3,007,998 |
TOTAL | 65 | 117,401,767 | |
CANADA | |||
Province | City | Total # of Boards | Impressions |
Alberta | Calgary | 4 | 12,085,584 |
Edmonton | 2 | 4,513,152 | |
British Columbia | Abbotsford | 4 | 9,053,576 |
Chilliwack | 3 | 3,580,878 | |
Kamloops | 1 | 875,448 | |
Kelowna | 3 | 4,572,638 | |
Prince George | 2 | 1,065,834 | |
Vancouver | 19 | 19,960,598 | |
Victoria | 5 | 3,746,778 | |
Manitoba | Winnipeg | 2 | 4,781,154 |
New Brunswick | Moncton | 1 | 976,500 |
Nova Scotia | Halifax | 2 | 4,204,200 |
Ontario | Hamilton | 3 | 7,438,200 |
London | 4 | 3,927,056 | |
Toronto | 10 | 13,074,488 | |
Quebec | Montreal | 2 | 7,119,112 |
Quebec | 2 | 3,883,880 | |
Skatchewan | Saskatoon | 4 | 6,298,992 |
TOTAL | 73 | 111,158,068 | |
GRAND TOTAL | 138 | 228,559,835 |