Fragaria
Day neutral flowering and fruiting means blooms and fruit at retail.
No pinching necessary
Keep on the look out for spider mites, especially when humidity is low in the greenhouse. Be sure to spray underside of foliage as well as upper surface of leaves
Key factors in producing a high quality crop include attention to watering, strawberries do not tolerate wilting, so plants must be kept moist though not soggy.
Avoid high production temperatures, plants should be kept below 80 F to avoid a reduction in fruit quality. Bright light and cool nights are also best for peak flowering and fruit set.
Depending on conditions, it is about 4 weeks from flowering to ripened fruit.