Summerific® Week Returning | August 2-8, 2021
Summerific® Week is the coordinated effort of garden centers, media & influencers, consumers, and industry professionals to post Summerific® Hibiscus related content during the first full week of August each year. The goal of this program is to take advantage of the natural excitement created when hardy hibiscus bloom. Summerific® Week seeks to both raise awareness about this incredible native perennial and encourage homeowners to continue gardening through the end of summer. In 2020, more than 1,000,000 impressions were created on social media in support of this
Follow #SummerificWeek on Instagram to view the best of Summerific® Week and getinspired for 2021!
How to take Advantage of Summerific® Week
1. Educate Yourself & Your Staff on Hardy Hibiscus
Knowing what makes these plants special and how they differ from other Hibiscus will help you create more informative social media content and answer customer questions. Check out #SummerificWeek for all you need to know about these plants.
2. Be Creative wiht Your Posts
Do more than just the flower close up. They’re incredible plants capable of incredible photos. If you want to see what others are doing, follow #SummerificWeek on Instagram
3. Post more than Once
This is event marketing. In order to get your customers to notice and engage with Summerific® Week you should post multiple times during and leading up to the event
4. Tag Local
If you’re boosting, sharing, or hashtagging posts, be sure to include info on where you’re located or how to order from you. Adding location data or region specific
5. Put 'em Up Front
Hardy Hibiscus are an impulse buy. 8” flowers make them easy to spot in the back of the store. Imagine how they’ll turn heads up front or where they’re visible from the road!
Use #SummerificWeek on Facebook or Instagram from August 2-8