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Summerific® Week | 1st week of August

Summerific® Collection

Summerific® Week is the coordinated effort of garden centers, media & influencers, consumers, and industry professionals to post Summerific® Hibiscus related content during the first full week of August each year. The goal of this program is to take advantage of the natural excitement created when hardy hibiscus bloom. Summerific® Week seeks to both raise awareness about this incredible native perennial and encourage homeowners to continue gardening through the end of summer. Last year, more than 4,000,000 impressions were created on social media in support of this program.

Follow #SummerificWeek on Instagram to view the best of Summerific® Week and get inspired for 2024!

Ways to take Advantage of Summerific® Week


1. Educate Yourself & Your Staff on Perennial Hibiscus

Knowing what makes these plants special and how they differ from other hibiscus will help you create more informative social media content and answer customer questions. Check out for all you need to know about these plants.

2. Be Creative with Your Posts

Do more than just the flower close up. They’re incredible plants capable of incredible photos. Be sure to tag #summerificweek in your posts so we will see them. If you want to see what others are doing, follow #SummerificWeek on Instagram.

3. Post More Than Once

This is event marketing. In order to get your customers to notice and engage with Summerific Week, you should post multiple times leading up to and during the event.

4. Tag Local

If you are boosting, sharing or hashtagging posts, be sure to include info on where your store is located or how to order from you. 

5. Display Them Up Front

Perennial hibiscus are an impulse buy. Their 8” flowers make them easy to spot in the back of the store. Imagine how they’ll turn heads up front or where they’re visible from the road!




 Download Summerific® Week graphics for retailers to share.

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