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Proven Winners Fall IGC Webinar Series

Proven Winners Fall IGC Webinar Series

While we can’t see you all in person, we’d love to have you join the Proven Winners team for a FREE virtual Roadshow series this fall! We’re offering 4 webinars featuring key trends, tips and tools to help you to plan for Spring, 2021. For those  with scheduling conflicts, we will be recording and these webinars and providing archived versions as well.

 

1

Retail Marketing Trends from the “Road” - Tuesday, September 22nd  at 2:00 pm (Eastern)

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Proven Winners retail account managers Jessica DeGraaf and Meghan Owens are on the road—or these days, on ZOOM—visiting and communicating daily with IGC customers across North America. In this webinar, they will share trends they have spotted this year and what’s coming up in 2021 so you can be on top of your game with the best on-trend products and services for spring.

One easy way to stay on top of your marketing plan in 2021 is to take advantage of the Connect+ marketing subscription service. Maintaining a strong social media presence will continue to trend into the new year and Connect+ benefits make it easy to run Facebook ads and create engaging posts. Popular topics like pollinators, native plants, and creating a backyard sanctuary are available in readymade PowerPoint presentations. And retailers can start to stock up now on the plants that will be featured in our popular Gardener’s Idea Book in 2021. Attend our webinar on September 22nd  to learn more.

Archived version

 

2

Tips from the Pros: Creating Social Media Connections – Tuesday, October 20th at 2:00 pm (Eastern)

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How do you continue to build relationships with customers and motivate them to shop at a time when they are nervous about leaving their house? You must meet them where they are, acknowledge the times we are living through, and help them find a way to keep on growing what they love.

As huge numbers of new gardeners enter the market, reaching them through social media is of critical importance as it is often the first place they seek advice. In this webinar, our 3-person panel of social media specialists will share their tips on how they have built meaningful connections with customers, give practical advice on managing the workload, and advice on best practices. Special focus will be given to Instagram as it continues to see exponential growth and holds great potential with the next generation of plant enthusiasts.

Panelists include:

  • Jenny Simpson- Owner, Creekside Nursery
  • Susan Martin – Proven Winners Instagram Specialist
  • Stacey Hirvela, Marketing Manager, Spring Meadow

 

Archived version

 
 

3

3 IGC Stories of Success from Spring 2020 – Tuesday, November 17th at 2:00 pm (Eastern)

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What a year 2020 has been for retailers! Unprecedented times called for heroic efforts by IGCs across North America this spring. While many stores quickly got their inventory up to take orders online, their staff also devised creative ways to conduct curbside pickup and delivery services, in many cases for the first time ever. In this webinar, we’ll hear from four IGCs:

  • Clint Albin, Homestead Gardens
  • Jennifer Moss Cornelison, Moss Greenhouses
  • Valery Cordrey, East Coast Garden Center

These panelists will share their stories of what worked and what didn’t, and which new practices they plan to continue with in 2021. Come prepared with questions!

 
 

4

Dress Your Store for Success with a Proven Winners Destination – Tuesday, December 15th at 2:00 pm (Eastern)

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Could creating a Proven Winners Destination bring a boost to an underutilized space in your store and help you generate more dollars per square foot? We’ll share examples from a number of retailers across North America who have implemented this program and have been hugely successful.  In addition, hear from Sandra Richter of Sandy’s Back Porch in Belleville, IL.  Sandy has implemented this concept in her garden center and you’ll have the chance to ask her all about her experience.

Whether you are looking to simply dedicate a prominent endcap or power island to Proven Winners product, or you’re ready to become a Destination for our full product line, Jessica and Meghan are ready to work with you.

 

 

 

 

 

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