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National Advertising Campaign

Reaching out daily from all directions

Every single day – and we meant that quite literally – Proven Winners works to reach out to our customers, consumers, and new audiences through a broad array of efforts.  Through we've been embarking on these efforts for over twenty years, our methods have changed radically to meet their modern needs.  Here's a snapshot of how we work to reach people every day.

 

 

 

 

 

Magazine Advertising
While some of our advertising budget has shifted online, we continue to reach new gardeners through decorating, food and home magazines in addition to maintaining our brand image with passionate gardeners in powerhouse titles like HGTV, Better Homes and Gardens, Southern Living and Magnolia Journal. In Canada we utilize Canadian Living, Food & Drink. and Garden Making.

   

 
Social Media
Find Proven Winners on FacebookInstagram, YouTube, Pinterest and Twitter.

Social media efforts are greatly expanding as we reach more people across a broad array of social platforms.  We are meeting people where they live – in online communities – inspiring them and answering their questions to help build their confidence in the garden.

 
Laura LeBoutillier is quite simply an emerging force in the field of gardening. She started Garden Answer in 2014, a YouTube how-to gardening vlog filled with style, expertise and helpful gardening knowledge.

Today, she attracts over 100,000 YouTube channel subscribers and has generated over 25 million views of her YouTube gardening videos. Garden Answer has 2.2 million follwers and over 450 million video views. She has become quite the sensation in just a short period of time, and these numbers are continually growing!

Take advantage of this opportunity to share Garden Answer videos with your customers.  Each year Garden Answer will create 200 videos featuring Proven Winners plants.

 
Billboards
Our billboard campaign, which focuses on building brand awareness, continues to expand into new markets including boards in 30 ciities across the US and Canada each spring.
 

POP
We offer a broad array of point of purchase materials that are educational, inspirational and organizational to help build brand recognition at your garden center. For your convenience, we now offer POP kits for annuals, perennials and the Proven Winners brand.
   

Gardener's Idea Book Co-Op Program
Our popular Gardener's Idea Book is sent out by request to over 350,000 consumers annually. We release the plant list to our growers and retailers in advance each year so you can be ready for the coming demand. Retailers have the valuable opportunity to do a custom mailing to their own customers each spring. We provide the books for FREE, you just pay the postage.

 

Events
Passionate gardeners eagerly attend our popular event The Grand Garden Show. We support experts like Jack Barnwell, Laura LeBoutillier, Don Engelbretson and Kerry Ann Mendez.  We are also reaching consumers by participating in major flower shows in cities like Chicago, Toronto, Newport and Grand Rapids.

   

www.provenwinners.com
Our website serves millions each year, yet as more and more people turn to their mobile devices to stay connected and keep informed, we are turning our efforts to meet them there. E-commerce functionality has been added and we are continually working to develop better resources for growers, brokers, and retailers.

E-Newsletter
Every month during the peak gardening season, 300,000 gardeners read our consumer newsletter. Kerry has developed a loyal following because of her relatable style and timely topics.



Proven Beauty
We've created a visual-based website filled with inspirational content and ideas based on our annual Gardener's Idea Book and national consumer ad campaigns. On each page of our idea book, you'll find URLs that lead to Proven Beauty where readers can find additional content that helps them take the ideas to the next level.

 

National Plants of the Year
The goal of this awards program is to create awareness and demand for the most reliable and outstanding annuals Proven Winners offers. Growers need plants that are easy to produce. Retailers need plants with strong sell-through. Consumers need plants with excellent garden performance.

 

 

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