Revitalize Your IGC with a Store-Within-A-Store Renovation
If you’ve tried smaller renovation projects to improve your retail garden center’s efficiency and still could use more help, it may be time to call in retail layout expert Judy Sharpton of Growing Places Marketing. Retailers who have worked with Judy report increased sales of Proven Winners® plants and related products as a result, as well as a boost in staff morale and a more attractive, shoppable retail space.
When you contract with Judy Sharpton to work one-on-one with you at your store, together you will analyze and improve:
- Customer flow throughout your store
- Cash wrap area
- Store sign and entrance
- Aisle spacing
- Customer conveniences
In addition to helping you improve your store's logistics and layout, Judy will help you create a Proven Winners Store-Within-A-Store, which is a dedicated area for Proven Winners products located deep within your store to pull traffic through. She will help you understand the importance of bringing the product up to eye level, signing it well with POP, and how you can take advantage of Proven Winners' consumer ad campaigns in your store.
East Coast Garden Center has been an industry leader for decades, honored among the “Revolutionary 100” and winning accolades for landscaping services from industry groups and consumer publications in Delaware. When they expressed interest in a Proven Winners Store-Within-A-Store, the Proven Winners team went to work.
According to Chris Cordrey “Our SWAS project with Proven Winners was a major success last year on many levels. After designing our SWAS, we have a whole new outlook of how we display plant material and utilize POP. We received some push back from our growers and sales staff about our ability to charge a premium price for our Proven Winners annuals and shrubs. However, our customers recognized the brand and added benefits and were willing to
To find out more about this tremendous opportunity for retailers, contact our regional account manager in your area:
Midwest, Great Plains, West Coast, Western Canada
East Coast, Southeast, South, Central and Eastern Canada