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Marshall Dirks

Director of Marketing and Public Relations

As director of marketing and public relations, Dirks combines his 25+ years of horticultural experience and marketing skills to create awareness of the Proven Winners brand, including developing and maintaining a consistent, recognizable image for Proven Winners. Marshall manages Proven Winners’ consumer advertising, trade collateral and marketing materials, the consumer and industry websites in addition to social media platforms and Proven Winners’ national public relations efforts.

Prior to joining Proven Winners in February 2000, Dirks worked as product manager for Ball Seed Company where he was responsible for handling multiple lines of vegetative product, including Proven Winners. He gained hands-on nursery experience by working as a greenhouse/nursery assistant while pursuing a bachelor of science in management from Northern Illinois University.


Grower Talks December 2021 issue - Cover Story:
Hort's Renaissance Man - Marshall Dirks took Proven Winners® from a start-up to a nationally recognized brand with no marketing experience, but with tons of ideas and plenty of passion.

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