Proven Winners Complete Package Program
Benefits of Using Proven Winners Branded Containers
Why is Branded Packaging Important?
Think about the branded products you consume on a daily basis. The iPhone in your pocket came boxed in slick packaging that was easily recognizable as an Apple® product. Coca-Cola® wouldn’t taste quite the same to you if you weren’t positive that it was actually Coke®. Packaging instantly forms our impressions of a product. Consumers have repeatedly shared their concerns when they see our plants not offered in our signature white branded container, believing they are not buying “authentic” Proven Winners.
Nearly every product consumers purchase at garden centers is branded, and branded packaging informs their purchasing decisions. It also allows retailers to capitalize on the tremendous value of the ten billion brand impressions we make through our extensive marketing campaign each year. Plus, we have proven that using our signature white branded container increases sell-through at higher prices and margins for your customers.
New for 2022 – 100% Branded Packaging for All Proven Winners Sold in the U.S.
For over two decades, Proven Winners has demonstrated that branding works. You have seen it in your bottom line with increased profitability from our plants, and consumers have come to equate the Proven Winners name with exemplary garden performance.
Now, we’re making the move to marry retailer and consumer interests by implementing the Complete Package Program for all annuals. Like all of the other Proven Winners plants we offer, all Proven Winners annuals will now be sold in our signature white branded container. Customers selling our annuals in recipes may continue to use our tag exchange program.
How the Complete Package Program Works
Timing: The Complete Package Program is effective in the U.S. beginning with all annual plants scheduled for shipment on or after November 1, 2021 for the 2021-2022 selling season. Canada is not included in this program at this time.
Included: All annual liners scheduled for shipment on or after November 1, 2021, for the 2022 spring selling season will require branded containers or utilize our tag exchange program for hanging baskets and upright containers.
Ordering Options: H.C. Companies and East Jordan are the official suppliers of Proven Winners branded containers for annuals. When you book your plant order with your propagator, you will be prompted to book your containers at the same time. If you do not specify your container size preference (or specify our tag exchange program) when you order plants, 4.25 Grande™ co-ex containers will be automatically included for each plant ordered plus the appropriate number of 10-count trays. You may choose to change your containers to any Grande or larger size, including injection molded containers. You may also choose to remove the trays from your order.
Circumstances where branded containers or container/hanging basket tags are not required:
- Sales of Proven Winners Annuals to botanical gardens, public gardens, conservatories, and trial sites with confirmation that plants are not being re-sold (i.e., conservatories do have plants sales, those sales would not be exempt).
- Proven Winners Annuals orders for landscape use (i.e., non-retail sales; for use in landscape installations).
- Growers should inform their plant broker about which orders, or items on an order are intended for landscape plantings or for sales to botanical gardens, public gardens, conservatories, or trial sites.
- Any variety sold as Proven Selections.
Below are various containers & tray sizes for Proven Winners Annuals:
|Proven Winners® Branded Container||Corresponding Tray|
|Dimensions (Inches)||Volume||Dimensions (Inches)||Containers Per Tray||Tray Footprint Sq. Ft.||Supplier||Container Type|
|3.5 Injection **||3.5 x 3.25||.687 pints||21.25 x 7.12||12||1.051||HC||Injection|
|4.25 Grande™ Self-Symetricize® Co-Ex||4.25 x 5.375||1.6 pints||17.875 x 8.875||8||1.102||HC||Co-Ex|
|4.25 Grande™ Self-Symetricize® Injection||4.25 x 4.9375||1.57 pints||17.875 x 9||8||1.117||HC||Injection|
|4.25 Grande™ Self-Symetricize® Co-Ex||4.25 x 5.375||1.6 pints||21 x 8.5||10||1.240||HC||Co-Ex|
|4.25 Grande™ Self-Symetricize® Injection||4.25 x 4.9375||1.57 pints||22.4 x 8.969||10||1.395||HC||Injection|
|4.50 Classic™ Self-Symetricize® Injection||4.5 x 3.8125||1.31 pints||19.4375 x 10||8||1.350||HC||Injection|
|1.0 QT Injection||4.625 x 4.6875||1.94 pints||19.5 x 10||8||1.354||HC||Injection|
|6.50 Injection||6.5 x 4.9375||2.01 quarts||19.3125 x 13.25||6||1.777||HC||Injection|
|1.0 GL Royale™ Co-Ex||6.5 x 7.5||2.9 quarts||19.875 x 6.625||3||0.914||HC||Co-Ex|
|1.0 GL Royale™ Injection||6.5 x 7||2.72 quarts||20 x 6.625||3||0.920||HC||Injection|
|8.5 Jumbo Injection||8.5 x 5.8125||3.87 quarts||No Tray Available For This Container||HC||Injection|
|3.5 Co-Ex **||3.5 x 3.38||.769 pints||12.125 x 9.25||12||0.779||EJP||Co-Ex|
|4.25 Grande™ Self-Symetricize® Co-Ex||4.33 x 5.125||1.71 pt||21.625 x 8.625||10||1.295||EJP||Co-Ex|
|4.50 Classic™ Co-Ex||4.5 x 3.75||1.42 pints||22.375 x 8.6875||10||1.039||EJP||Co-Ex|
|1.0 QT Co-Ex||4.70 x 5.00||1.00 qt||19 x 9.625||8||1.270||EJP||Co-Ex|
|6.50 Co-Ex||6.50 x 5.00||2.00 qt||19.375 x 13.125||6||1.766||EJP||Co-Ex|
|1.0 GL Royale™ Co-Ex||6.30 x 6.375||2.5 qt||19 x 12.625||3||1.666||EJP||Co-Ex|
|4.25 Grande™ Self-Symetricize® Eco+Grande™||4.25 x 4.9375||1.57 pints||Fits any of the 8 or 10 count Grande trays||PVG/FS||Zero Plastic|
** These containers are for use with Proven Accents® by Proven Winners® or Proven Selections® varieties only.
Trays: Trays are encouraged but not required. Co-ex Grande containers will automatically come with a 10-count tray that may be removed from the order.
Suggested Pricing Below: (final pricing to be established by the selected plant broker company)
Tag Exchange Program: If you are using our annuals in hanging baskets or upright containers, you may continue to take advantage of our tag exchange program. In such cases, we will substitute branded containers with one variety-specific stake tag and one container/hanging basket tag for approximately every six plants ordered. At least 75% of plants in a combination must be Proven Winners or Proven Selections or a combination of both to use a Proven Winners container/hanging basket tag.
- Recommended container sizes for Proven Winners Perennials
- Proper usage of Proven Winners branded containers and labels
- FAQ (Coming Soon)
Order your box of sample containers and trays so you can determine the best Proven Winners Complete Package for your needs.
Click here or call Sandy at 815.895.1872.