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National Advertising Campaign

Reaching out daily from all directions

Every single day – and we meant that quite literally – Proven Winners works to reach out to our customers, consumers, and new audiences through a broad array of efforts.  Through we've been embarking on these efforts for over twenty years, our methods have changed radically to meet their modern needs.  Here's a snapshot of how we work to reach people every day.


















Magazine Advertising
While some of our advertising budget has shifted online, we continue to reach new gardeners through decorating, food and home magazines in addition to maintaining our brand image with passionate gardeners in powerhouse titles like HGTV, Better Homes and Gardens and Martha Stewart Living.

Radio Advertising
If your garden center is located within one of the 28 major markets where we run radio ads, you can take advantage of our FREE co-op radio advertising program. All you need to do is commit to ordering 3,500 Proven Winners plants in our branded containers and you’ll be eligible for no cost. Our commercials air during drive-time hours from mid-April through June.


 Television Advertising
PBS, P. Allen Smith Garden Home, P. Allen Smith Garden Style, HGTV, Discovery Channel, TWC. We continue to maintain a presence on HGTV by airing spots during their most popular shows.

P. Allen Smith's Platinum Collection
We have partnered with expert P. Allen Smith who knows and loves Proven Winners. Read all about the benefits of this valuable partnership here.
Our billboard campaign, which focuses on building brand awareness, continues to expand into new markets including boards in 30 ciities across the US and Canada each spring. Stay tuned for the Spring 2016 list of cities.

We offer a broad array of point of purchase materials that are educational, inspirational and organizational to help build brand recognition at your garden center. For your convenience, we now offer POP kits for annuals, perennials and the Proven Winners brand.

Gardener's Idea Book Co-Op Program
Our popular Gardener's Idea Book is sent out by request to over 600,000 consumers annually. We release the plant list to our growers and retailers in advance each year so you can be ready for the coming demand. Retailers have the valuable opportunity to do a custom mailing to their own customers each spring. We provide the books for FREE, you just pay the postage.


Passionate gardeners eagerly attend our popular events like the Outdoor Living Extravaganza and The Grand Garden Show They are excited to hear from experts like P. Allen Smith, Jamie Durie, Jon Carloftis and Kerry Ann Mendez.  We are also reaching consumers through the Jon Carloftis Life + Style gardening series and participating in major flower shows in cities like Chicago, Cincinnati, Newport and Philadelphia.
Our website serves millions each year, yet as more and more people turn to their mobile devices to stay connected and keep informed, we are turning our efforts to meet them there. E-commerce functionality has been added and we are continually working to develop better resources for growers, brokers, and retailers.

Every month during the peak gardening season, 1/2 million gardeners read our consumer newsletter. Kerry has developed a loyal following because of her relatable style and timely topics.

Social Media
Find Proven Winners on FacebookInstagram, YouTube, Pinterest and Twitter.

Social media efforts are greatly expanding as we reach more people across a broad array of social platforms.  We are meeting people where they live – in online communities – inspiring them and answering their questions to help build their confidence in the garden.


Proven Beauty

We've created a visual-based website filled with inspirational content and ideas based on our annual Gardener's Idea Book and national consumer ad campaigns. On each page of our idea book, you'll find URLs that lead to Proven Beauty where readers can find additional content that helps them take the ideas to the next level.  



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